We created a design system that embodies Chevron — energetic, bright, and dynamic — scaling seamlessly across the expo booth, VIP breakfast, and internal marketing at Chevron’s Houston headquarters.

Designed to support one of Houston’s most high-profile athletic events, the system unified multiple touch points while maintaining clarity, consistency, and visual impact across both public-facing and internal environments.

Design

the Chevron Houston marathon

January 2026 | Houston, TX

At the expo, the experience extended beyond environmental graphics through interactive moments and branded takeaways. We designed custom Chevron T-shirts that were printed on-site, alongside a suite of branded freebies that reinforced Chevron’s presence and extended the marathon experience beyond race weekend.

Creative Direction Julie Kutler

Sr. Graphic Design Chiara Fiori

Art Direction Andrea Wood

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Momentum Worldwide

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